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web & mobile software that
turns users into decision-makers

web & mobile software that turns users into decision-makers

AP Logic creates software that improves the interface between people and the world.

*We believe that excellent software facilitates faster and more informed decision making. Rather than replacing people, this enhances each individual’s value to the organization by giving them information to make informed decisions.

Company Leadership

  • Jim Ratichek

    President/CEO

    A “pragmatic dreamer”, Jim is both a perfectionist and a realist who enjoys architecting systems. As the founder and leader of AP Logic, he believes that people are most fulfilled when they are given independence to think and create, yet are faced with the real-world outcomes of their decisions. Not one to take an existing path, Jim sees the human-to-machine interface as the most fascinating, frustrating and rewarding area of technology. The challenge is never solved and there is great reward in leading a team that is focused on attacking it from every angle.

    Outside of the office, Jim is an active pilot and runner. He enjoys mentoring those who desire to take the path less-travelled by discovering and using their gifts in their career, no matter where that takes them.

  • Ken Vigil

    Vice President, UI & Architecture

    With an insatiable curiosity and an uncanny knack for seeing applications for new technologies, Ken combines the best attributes of a dreamer with a perfectionist. As one of the company’s founders and directors, Ken's job is to help guide the future of user interface design and development on the web.

    Ken's attention to each detail and his laser-focus on the major objectives makes him ideally suited to this role. He resides on the central coast with his wife and daughters and plays soccer when he’s not investigating a new scheme for world information domination.

  • Christion Richert

    Vice President, Engineering

    Exceptional in discipline, brilliant in planning, and a gifted communicator, Christion is responsible for setting the direction of AP Logic's engineering efforts. His latest challenge is the creation of tools that enable rapid deployment of content across multiple platforms and form factors such as mobile devices.

    Christion’s role requires continual balance all the competing technical requirements while maintaining a constant grasp of the big picture objectives for both AP Logic and our clients. Christion lives in San Luis Obispo, where he graduated from Cal Poly and now enjoys photography, hiking and playing softball with his wife Megan and their friends.

Locations

  • San Luis Obispo, California

    Our main office is nestled among the rolling hills of San Luis Obispo, California. With some of the most beautiful mountains, beaches and trails, we have the perfect location for exploring, running, cycling, off-road motorsports, or whatever interests you. San Luis Obispo is a place where you can live a life that others are only watching on TV. Sunset Magazine labeled San Luis Obispo one of the top ten dream towns in the west, while CNN Money lists it in the top 100 places to live and launch a successful enterprise.

  • Long Beach, California

    We are excited to announce the opening of a satellite office to support and build our clientele in Southern California! Our new office, adjacent to the Long Beach Airport, represents AP Logic's first expansion beyond our home office in San Luis Obispo, CA. Centrally located between LA and Orange County, the new office sits right next to several major freeways and is ideal for air travel as well.

Office Photo Gallery

Contact Us

Call us at (805) 269-0007 Email AP Logic

Give Us a Call at (805) 269-0007 or Fill Out the Form Below

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Latest News

January 08, 2013: Earth Angels Studios Launches New eCommerce Website

Earth Angels Studios launched its new eCommerce website at earthangelsstudios.com on September 1, 2012. Founder and owner Jen O’Connor teamed up with AP Logic to develop a website customized to showcase Earth Angels’ unique and one of a kind treasures from contemporary female artists.

The new eCommerce website, built on the AbleCommerce platform, is designed to give customers a look and feel that is warm and familiar to them while providing Earth Angels with a robust marketing and sales tool. The site was architected to help customers act, and react to, the exclusive nature of its products, and allow easy management on the backend.

Jen started Earth Angels Studios in 2002 to share what she loves. Her online shop features folk art, accessories and décor, and select handmade items, all selected by Jen herself.


Link To Original Article: Earth Angels Studios Launches New eCommerce Website

August 22, 2012: Long Beach, CA Satellite Office

In early 2010, with a growing customer base, we knew that we needed to establish a permanent presence and staff in Southern California. We needed the right person to kick off the effort and an office to give us a home base.

We had ambitious requirements…

  • Serve an area from San Fernando Valley to Orange County
  • Accommodate up to 8 meetings in a single day, both in and out of the office
  • Get there and back from the SLO office in a single day

At the end of 2011, Steve Jones, an AP Logic developer and project manager, committed to the SoCal client management role.  Long Beach airport emerged as the leading location, with plenty of freeway and aircraft access. We worked a deal in an airport professional building, got internet piped across a parking lot and moved in at the end of Q1.

In early 2010, with a growing customer base, we knew that we needed to establish a permanent presence and staff in Southern California.

In-person meetings with clients and business partners are proving very  helpful in generating new business.  Recently, a Microsoft Partner dropped in several minutes after he stepped off a commercial flight across the airport.  He thought the location was great, and we enjoyed a bite to eat at the restaurant in our building. That’s how its supposed to work.  Thanks to all who helped us get this place ready – we appreciate our clients and business partners and all their help.

As a followup, we are hiring a tech-savvy business development team member for the Southern California region – that position is listed here.

Long Beach Airport

Our “conference room” emerges from a friend’s airplane

Much more useful when its’ setup

Boeing is our neighbor.  We scored some great scenery without paying an arm and a leg!


Link To Original Article: Long Beach, CA Satellite Office

Employment

Curious, Talented, Driven? You'd fit in here.

Our people are the core of our identity and work. We strive to build a cohesive, creative team that can work together but think independently. Think you have what it takes to work here? Contact us about the career opportunities below or if you’d just like to tell us what you can offer.

Currently Open Positions

Position: Business Development Technology Enthusiast

Business Development Technology EnthusiastPosition Opened: Q3, 2012, Long Beach, CA

Summary

We’re looking for someone who eats and breathes technology, is very outgoing and knows how to listen. You needn’t be an engineer, but you must be logical and able to understand where AP Logic’s unique skills are a good fit and bring those partners and prospects into our fold. Email Us about this career opportunity or if you’d just like to tell us what you can offer.

Description

  • Manages current partner relationships and cultivates new ones
  • Finds, meets and qualifies prospects
  • Provides insight on the type of software that will help the prospect – even from the first meeting
  • Finds and joins technology associations, groups and business venues frequented by our ideal clients
  • Clients we target:
    • Entrepreneurs with realistic vision and funding
    • Mid-sized companies with complex product and services data which requires software with an intuitive user interface to sell or build
  • Ideal client and business partner attributes are:
    • Forward-thinking
    • Big-picture, high-value-proposition types
    • Results-oriented decision-makers
    • Not afraid to challenge us

Individual Characteristics

  • Honest
  • An avid web and mobile device user
  • Ahead of the curve
  • Extroverted
  • Possesses business relationships in Southern California
  • A self-motivated driver

Experience

You need to prove to us that you can match a client’s needs to technology solutions that exist in the real world – not just our solutions. If you talk about "cloud" solutions, but don’t understand their real-world applications, benefits and drawbacks, you won’t succeed in this role.

Location

This position requires some meetings at our Long Beach office, located adjacent to Long Beach Airport. However, as a business development position, location is flexible.

Compensation

Your monetary compensation consists of a base salary along with bonuses around personal and team performance. Reasonable, work related expenses will be covered. Other benefits are negotiable.

About AP Logic

AP Logic creates software which improves the interface between people and the world around them.

We believe that excellent software facilitates faster and more-informed decision making. Rather than replacing people, this enhances each individual’s value to the organization by giving them information to make informed decisions.

AP Logic’s customers are small to medium sized businesses and entrepreneurs generally located in the western US, specializing in production, distribution and professional services. We’re an equal opportunity employer.

Position: Web UX Engineer

Web UX Engineer (part-time)Position Opened: Q1, 2013, San Luis Obispo, CA

Summary

This position requires an individual who is a detail-oriented, fast-moving and very balanced to write custom client-side user-interface website code. Someone who likes to accomplish tasks on a list and enjoys technical perfection is a great match. This position reports to the VP of UX Design.

Description

  • Codes the client-side of custom interactive javascript web applications, including web services
  • Works in a team with 3 other roles: backend server-side application engineers, creative designers and software architects
  • Establishes and follows standard coding practices
  • Codes standards-compliant HTML/CSS to match designer’s vision and specifications.
  • Builds for cross-Browser compatibility
  • Capable of coding screens and user interfaces that integrate with content management platforms – from Wordpress to enterprise-level platforms

Expertise

  • Primary Skills – requires both experience and expertise:
    • Javascript (general use and coding)
    • HTML5 /CSS development
    • Jquery + another jscript library (we could also accept a developer with primary familiarity with an alternate jscript library)
    • Familiar with coding for popular browsers, both mobile and desktop-based
  • Secondary skills – requires some experience, but not total expertise:
    • Wordpress Development (specifically customizations through PHP)
    • Responsive Design
    • Mobile HTML5 development
  • Desired Skills:
    • SASS/Compass development
    • ADA compliance
    • Basic mySQL management
      • Ability to transfer, modify and manage databases
      • myPhpAdmin console for db management
    • PHP development (primarily Wordpress)
    • Basic server configuration on apache servers

Individual Characteristics

  • Attention to detail
  • Can work as a member of a team (as they would often be working with both backend engineering teams and UX)
  • *Willingness to experiment, try new technologies and keep up with the latest techniques.

Compensation & Schedule

$21-30/hour, DOE. 4-5 days/week, total of 32-40 hours/week. We anticipate this position’s hours and commitment levels will increase, and a full benefits package will be offered after the first 6 months. Advancement possibilities include systems coding and user interface design opportunities.

About AP Logic

AP Logic creates software which improves the interface between people and the world around them.

We believe that excellent software facilitates faster and more-informed decision making. Rather than replacing people, this enhances each individual’s value to the organization by giving them information to make informed decisions.

AP Logic’s customers are small to medium sized businesses and entrepreneurs generally located in the western US, specializing in production, distribution and professional services. We’re an equal opportunity employer.

Apply

Call us at (805) 269-0007 Email AP Logic

Give Us a Call at (805) 269-0007 or Fill Out the Form Below

full name:

email:

phone number:

position interested in:

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1 Community. 14,000 Mini-sites.

Kevin Eldredge had a dream to connect a community of enthusiasts across America.

In Their Own Words.

AP Logic’s expertise and methodical 3-step approach to building a web portal made the experience predictable and kept us on budget. This project was huge, yet they stayed focused and on task throughout. The last part was the easiest part, I got to watch my dream come to life!”– Kevin Eldredge, myAirport.com

3 Steps to Building Kevin's Dream

  • 1) Tech Assessment / Requirements

    What are the technical hurdles?
    Integrating a federal database of 14,000 airports
    Software platform to build from?
    Telligent’s™ Community Platform
    Issues creating critical mass and driving traffic?
    Start in one geographic location, or with one type of user?
  • 2) Architecture

    As a past owner of a software development company, Kevin knew the importance of blueprinting before you build.

    • How do we ask a user which airport they are based at?
    • Do they create an account up-front or later?
    • What visual devices are used to accomplish this?
    • What about favorites?
    • Message-board spam management?
  • 3) Build-Out

    You’ve already done all the hard work during architecture, and now you can watch your dream come to life.

The Result.

MyAirport.com is a free resource for general aviation pilots and airport users at every one of 14,000 general aviation airports in the United States. This website portal’s free classified listings, events, and user forums are geographically centered by airport.

  • Telligent™ Community Server

    AP Logic partnered with Telligent™ to provide user profiles, forums, message boards and many related tools.

  • Customized Classified Ad engine

    MyAirport’s unique classifieds engine allows users to place items for sale and search across each of America’s 14,000 airports. This feature, designed entirely by AP Logic, integrates seamlessly with Community Server.

  • Event Engine

    Similar to the Classified Ad engine, the event engine allows users to find events of specified types near them, or farther away, as their discretion.

  • Nationwide database of airports

    AP Logic’s engineering crew integrated US government data to create the airport database, and designed airport data caching for speed and accuracy.

What We Can Do For You? Give Us a Call at (805) 269-0007 Email Us

See What We Can Do For You Give Us a Call at (805) 269-0007 or Fill Out the Form Below

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Which best describes the project?

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Briefly describe the project:

Sales increased220% in 24 months

Are you selling something unique or complex? If so, we can help. Customers buy when they picture themselves with your product. Lisa Leonard’s personalized jewelry and lifestyle business required a unique approach to eCommerce. Scroll down to see how we did it.

In Their Own Words.

AP Logic understood our unique product and customers… We also appreciate their ability to think long term and strategize with us so we can remain ahead of the curve.” – Lisa, LisaLeonardOnline.com

3 Steps to Building Lisa’s Dream

  • Visualize

    A picture saves a thousand words... and the sale.

    Whether it’s auto-parts, custom jewelry or a personal profile on a dating website – pictures sell and connect with people. For complex and unique products, this is all the more true. Lisa’s customers want to be unique, to be beautiful and to communicate a message.

  • Expedite

    Details help some user types. For others, they don’t.

    We focus the user on the big picture – but offer the details – so important with something customized or complicated. Anyone can ask and the website delivers. Just like in a normal conversation.

  • Listen

    Your customers are speaking to you.

    Lisa realized that everytime her customers opened an email on their phone, they spoke to her. Are you listening? Behaviors can be tracked and will cause design changes that increase sales.

The Result.

Sales increased 220% in 2 years.

This website project gave us at AP Logic a new appreciation for Lisa’s vision and Steve’s direction of the team. As always, its’ exciting to be working with growing clients who deeply value their customers and each other and we look forward to planning the online component of their next growth phase.

What We Can Do For You? Give Us a Call at (805) 269-0007 Email Us

See What We Can Do For You Give Us a Call at (805) 269-0007 or Fill Out the Form Below

Name:
Email:
Phone:
Which best describes the project?

What makes a vendor most valuable to you?


Briefly describe the project:

Checkout in 80 SecondsIMC + SAP Team + AP Logic Custom Interfaces

AP Logic created multiple web-based parts ordering interfaces for IMC’s web & order desk. Our single-page ordering systems eliminated screen refreshes & increased accuracy and ordering speed.

Hear it from IMC

The skills of some top notch players made us consider we had gotten Big 3 consulting firm talent from a firm that was more aligned with our company culture and budget.”– Bart Noyes, CIO of IMC

Designed for the Human Element.

  • Get in the Driver's Seat

    We go to the end user – in this case, we sat at parts counters and workshops. We test drove every website design using their equipment in their facilities.

    How did this change the design?The need to be able to save and recall individual order & job data became very apparent. The speed and accuracy of each part display was changed.

  • Finally... Sales & IT on the Same Team

    We get our client’s teams talking to each other.

    Business & Sales teams specify their needs and give engineering space and time to solve a problem without interruption. IT & Engineering teams become invested in business needs and finding alternate implementations rather than killing features as “impossibilities.”

    How did this change the design?IMC engineering teams got the space they needed to product several features that were essential to end users.

  • One Dynamic Screen:
    Every Product & Function

    Think of it more like a conversation, rather than a step by step wizard.

    AP Logic’s research and mastery of HTML5, AJAX and CSS eliminated page reloads. The tabbed interface shows and hides data on demand on a single page using these technologies. This allowed IMC’s order desk team to achieve their order average time of a little over 1 minute.

The Result. Fast Commerce.

AP Logic was in charge of user interface design, implementation and worked with IMC’s SAP and IBM Commerce teams. We created interactive web interfaces which serve all of IMC’s order and sales channels, both inside and outside the company.

  • Single Page User Interface
  • Average Order Time to 1 Minute
  • Worked with IBM & SAP Teams
  • Replaced All Systems with Single Interface

How We Work

Many clients work with us on a fixed timeline and budget basis. We are also available on a time and materials basis. Estimates and not-to-exceed bids are available in any case where we can clearly define an expected outcome. Sometimes, this requires a phased approach to the bid.

AP Logic performs one or more of the following roles in a software project: We study the needs of end user groups and your organization’s stakeholders. We create the user interaction diagrams, UML or system interaction diagrams and visual screen designs for the website or app. We build advanced, interactive HTML and CSS code as well as queries for the underlying data layers to retrieve the interface content. We architect and build certain types of databases. Most often though, we are charged with ensuring the user’s needs are understood and met, and frequently partner with our customer’s existing engineering groups to complete an implementation, especially when a major ERP or existing system is providing critical data to the user interface.

The outcome of your project depends on each team member's buy-in. AP Logic clients get full access to an online suite of team-management and collaboration tools. Our team members specifically understand and adapt to personality types, reducing instances in which project decisions must be re-considered. This makes projects fun and fosters creativity.

AP Logic frequently interfaces with integration engineering teams, VARs and others on larger UI projects. Whether its Oracle, SAP other another ERP or business management system, AP Logic understands how to build interfaces within the confines of certain data structures and how to build and maintain the relationships necessary with your integration partners.

What We Can Do For You? Give Us a Call at (805) 269-0007 Email Us

See What We Can Do For You Give Us a Call at (805) 269-0007 or Fill Out the Form Below

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Email:
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Are you:


What makes a vendor most valuable to you?




Please describe the project:

9X Faster Payload Configurations.

AP Logic designed web-based decision-making tools for ESAero and a major drone manufacturer to automate payload selections for drones.

Hear it from ESAero

...AP Logic designed a secure web-based interface and encrypted database system which takes the mission requirements and provides possible payload configurations within seconds...Their team delivered a great product, on-time and on-budget.”– Andrew Gibson, President

How We Did It

  • Free key decision-makers
    from unnecesary details.

    Interfaces reflect the knowledge and logic of Sr. Biz Dev and Engineering staff. Lower-level staff can now handle configuration challenges on their own without escalation.

  • We made the interface simple.
    Just like a conversation.

    Users don’t need to navigate multiple screens to solve a single problem. Software follows the user’s process, not the system’s object hierarchy.

    View some screens from ESAero's system...

  • Building top level thinking into the system made it simpler for everyone.

    Nobody misses the forest for the trees and makes decisions in a vacuum. Top-level thinking guides the detailed decisions in configuring a complex technical system.

  • Free up your decision-makers and engineers!

    Intelligent interfaces can ask questions and lead your lower-level team members to make better decisions, using your desired logic, without “escalation”.

The Result. Fast Decisions.

We helped ESAero reduce payload selection time for a given mission from the better part of one day to under an hour.

  • A system which allows non-technical business users to configure an aircraft without the engineering team’s intervention.
  • Rapid-prototyping techniques used for software feasibility and requirements.
  • Created custom Strict security protocols and extensive data encryption.
  • Met or exceeded all budgets and timelines and provided client with a roadmap and next steps, so that subsequent releases are clean and within budget.
Download Case Study

How We Work

Many clients work with us on a fixed timeline and budget basis. We are also available on a time and materials basis. Estimates and not-to-exceed bids are available in any case where we can clearly define an expected outcome. Sometimes, this requires a phased approach to the bid.

AP Logic performs one or more of the following roles in a software project: We study the needs of end user groups and your organization’s stakeholders. We create the user interaction diagrams, UML or system interaction diagrams and visual screen designs for the website or app. We build advanced, interactive HTML and CSS code as well as queries for the underlying data layers to retrieve the interface content. We architect and build certain types of databases. Most often though, we are charged with ensuring the user’s needs are understood and met, and frequently partner with our customer’s existing engineering groups to complete an implementation, especially when a major ERP or existing system is providing critical data to the user interface.

The outcome of your project depends on each team member's buy-in. AP Logic clients get full access to an online suite of team-management and collaboration tools. Our team members specifically understand and adapt to personality types, reducing instances in which project decisions must be re-considered. This makes projects fun and fosters creativity.

AP Logic frequently interfaces with integration engineering teams, VARs and others on larger UI projects. Whether its Oracle, SAP other another ERP or business management system, AP Logic understands how to build interfaces within the confines of certain data structures and how to build and maintain the relationships necessary with your integration partners.

What We Can Do For You? Give Us a Call at (805) 269-0007 Email Us

See What We Can Do For You Give Us a Call at (805) 269-0007 or Fill Out the Form Below

Name:
Email:
Phone:
Are you:


What makes a vendor most valuable to you?




Please describe the project:

AP Logic partners are companies whose complementary services are delivered with quality and integrity.

IT Infrastructure Providers

IT Infrastructure Providers

Technology infrastructure providers and MSPs provide critical complementary services which support and enable the interfaces and web tools which AP Logic custom-builds for our clients. Our development projects often require close collaboration with IT vendors and there are plentiful cross-selling opportunities.

ERP, CRM & Web Platform Providers

ERP, CRM & Web Platform Providers

AP Logic often integrates our work with eCommerce, ERP, CRM and other software platforms. For many clients, a new custom software project with AP Logic also represents an ideal time for a platform upgrade. If you’re a VAR or have an innovative web or mobile-platform that could form a great foundation for connecting people, we would be happy to hear from you.

Creative, Content, & Traffic Generation

Creative, Content, & Traffic Generation

Organizations which help clients strategize, brand, and market their products and services – both online and offline - make great partners. These partners are often branding specialists, social networking consultants, artists, and PR professionals. Many of our client projects have customer-facing components that must be synchronized with all of the company’s communications.

Referral Partner Compensation

AP Logic offers financial or other compensation to partners who refer us quality leads which become our clients. Because great referrals take thoughtful consideration and time, AP Logic compensates our partners’ efforts accordingly.

Partner With
AP Logic

Call us at (805) 269-0007 Email AP Logic

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