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Tech and Strategy for Entrepreneurs

Team

AP Logic creates software that improves the interaction between people and the world.

JIM RATICHEK

President, CEO

A pragmatic dreamer, Jim seeks ideas that solve real problems and he creates the systems to make them reality. Not one to take an existing path, Jim started his first business at 19, eschewing college degrees and salaried positions. A dose of adventure, passion and ADD keeps the wheels turning and the opportunities coming.

Jim sees the human-to-machine interface as the most fascinating, frustrating and rewarding area of technology, and hence its’ become the focus of AP Logic’s effort to make software work in the real world.

Outside of the office, Jim can be found flying, turning wrenches, running or exploring. He enjoys mentoring those who desire to take a path less-traveled.

KEN VIGIL

Director of Software Architecture

With an insatiable curiosity and an uncanny knack for seeing applications for new technologies, Ken combines the best attributes of a dreamer with a perfectionist. As one of the company’s founders and directors, Ken’s job is to help guide the future of user interface design and development on the web.

Ken’s attention to each detail and his laser-focus on the major objectives makes him ideally suited to this role. He resides on the central coast with his wife and daughters and plays soccer when he’s not investigating a new scheme for world information domination.

REBECCA FLORES

Business Manager

In a detail-oriented and often technical business, Rebecca has the unique ability to manage details from the standpoint of the big-picture goals of our business. Rebecca is a bright and educated student of life who brings over 12 years business experience in customer service and sales from retail to services and beyond.

An intuitive manager and persuader, Rebecca becomes a force of nature when pursuing the information she needs to hit the goal and nail down all the moving parts. Yet she knows when to facilitate and when to take the lead. This is her secret to success in a business with entrepreneurial leadership and entrepreneurial clients!

When she’s not breaking down walls and getting things done at AP Logic, Rebecca spends her personal time browsing TED Talks and cultivating the mind and heart of an ambitious, compassionate little man that calls her “Mom”.