Refining your Online Message

AP Logic websites present your company’s unique value proposition – what you offer that your competitors don’t offer – in a way that is obvious and credible. We identify and help your business capitalize on its strengths.

Everyone speaks of driving “qualified leads” to your website. Take a look at your current hit reports – does it look like you are getting a lot of “qualified” traffic? Search Engine placement and optimization is important. However, what about potential customers who are attempting to qualify you? Qualification works both ways. Let us show you how we build your businesses’ credibility through information structuring and presentation of products and services.

Our first consultation is free and we will be happy to explain our results.

Metrics

Metrics are great, but how does that translate to substantive changes in your website and sales? AP Logic starts at the most obvious source for information: your current customers. Then we move down the chain of analysis and interpretation.

Nobody can absolutely guarantee you specific sales results. But we can guarantee that you will know why you are getting the results you are getting. And that is the how you map out the road to the sales results that you want. Do you really read all of your hit reports and know what they mean? Let us present you with metrics that actually show you what you need to do with your site – step-by-step creative improvements.

Create Community

Whether we simply link to eBay auctions or forums, or post information about events, people want to know that your business is involved. This builds credibility for your business. It also lends a degree of humanity that many sales-oriented websites lack. AP Logic will spend the time required to create community in your website.

Analyze Competition

Through the use of software tools, AP Logic can evaluate your current public website, and those of your competitors. We almost always find online competitors who are stealing traffic, even if they don’t offer products or services resembling yours. AP Logic will review the raw data and the finished product of our analysis with you.

Search Engine Optimization

This should really be termed “design for search engine placement”. Although it is possible to increase search-engine standings after a website is completed, its far more effective to design in that capability from the beginning. Useful content, complete product descriptions and meticulous HTML coding technique are integral components of your website, not simple afterthoughts. Ask us how you can serve your customers better, while increasing your search engine click-thrus.

Need to contact us? Give us a call at 805.269.0007 or send us an email at info@ap-logic.com